μ −σ fat tail fat tail heavy-tailed

Probabilistic AI & Data Science

Turning Your Data Into
Clear Business Decisions

Boutique consultancy specializing in interpretable, uncertainty-aware models built for your unique challenges.

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5+
Industries Served
100%
White-Box Models
Bespoke
Solutions, Every Time
SF
San Francisco, CA

We Make Models You Can
Understand & Trust

We specialize in building customized AI and data science models that help businesses turn their data into clear, actionable insights.

Our team works collaboratively with clients to develop interpretable ("white box") models tailored to their unique challenges—while rigorously accounting for uncertainty in the data.

Our open-book approach to modeling sets us apart, empowering clients to understand and learn from their data, not just accept a black box.

Industries we serve
Engineering Finance Biotech Adtech Supply Chain
01
Probabilistic Modeling
Every model we build rigorously quantifies uncertainty. You get not just a prediction, but a full probability distribution—so you can make decisions with calibrated confidence.
02
Interpretable "White Box" AI
We reject black-box solutions. Our models are transparent, explainable, and auditable. You'll understand exactly why the model says what it says.
03
Tailored to Your Challenge
No off-the-shelf tools. We design every analysis from the ground up around your business context, data structure, and decision-making needs.
04
Collaborative Partnership
We work alongside your team throughout every project—transferring knowledge and building internal capability, not dependency.

Expertise Across
Complex Domains

⚙️
Engineering
📈
Finance
🧬
Biotech
📡
Adtech
🔗
Supply Chain
μ μ − σ μ + σ μ − 2σ μ + 2σ fat tail fat tail normal (gaussian) heavy-tailed distribution

Open-Book
Science-First
Modeling

"Empowering clients to understand and learn from their data—not just accept a black box."

Every business problem carries uncertainty. Our probabilistic approach acknowledges this reality head-on—producing models that communicate confidence levels alongside predictions, so stakeholders can make truly informed decisions.

We believe that AI should be a tool that sharpens human judgment, not one that replaces it. That's why every model we build is transparent, documented, and explainable at every level.

Projects That
Speak for Themselves

A sample of the challenges we've tackled across industries.

Project 01 Image
Energy
Project 01

AI-Powered Power Quality Detection for Semiconductor Fabs

Semiconductor fabs run on razor-thin tolerances. A microsecond voltage sag or a subtle harmonic disturbance can corrupt an entire wafer batch — but pinpointing the cause in a sea of high-frequency power data is a needle-in-a-haystack problem at industrial scale. We developed the core machine learning IP for an early-stage engineering startup targeting this exact problem. Working from raw ultra-high resolution power waveform data, we designed and implemented a time series classification system capable of automatically identifying and categorizing power quality events — including transients, sags, swells, flicker, and harmonic distortion — in real time. The models were built with interpretability as a first-class requirement: every classification comes with a transparent explanation of the signal features that drove the decision, giving facility engineers the diagnostic insight they need, not just an alert.

Project 02 Image
Transportation
Project 02

Pavement Performance Grade (PG) Mapping for Jordan

Asphalt laid to the wrong performance specification will rut in summer heat, crack in winter cold, and degrade years ahead of schedule. Jordan's Ministry of Transportation engaged us to build the country's national Performance Grade (PG) map: the authoritative specification that governs which asphalt mixtures are permissible across every region of the country, based on the thermal demands of the local climate. Working from over 20 years of meteorological records spanning Jordan's diverse terrain, we engineered a rich feature set from temperature time series, elevation, and spatial variables. These fed a pavement temperature prediction model calibrated to the AASHTO Superpave PG grading standard, producing a spatially continuous, statistically rigorous PG map that now informs national road design policy. The deliverable wasn't just a model — it was a transparent, reproducible methodology the Ministry could own, validate, and update as climate patterns evolve.

Project 03 Image
Marketing
Project 03

Precision Geo-Targeting for Marketing Agencies

Most geo-targeting is educated guesswork. A media planner draws a radius around a market, layers on a few demographic filters, and hopes the budget lands somewhere near the right audience. The result is spend diffused across geography that was never going to convert. We built a smarter alternative: an automated, AI-powered geo-targeting algorithm designed for marketing agencies managing campaigns across diverse client verticals. At its core is a propensity scoring model that operates at the census tract level, assigning each tract a conversion likelihood score before a dollar of media is committed. The technical centerpiece is a novel application of LLM-based semantic similarity: brand and product descriptions are embedded alongside tract-level demographics, and socio-economics profiles, and scores are computed. This allows the model to match target audience character to brand character in a way that traditional demographic filters simply cannot. The output is a ranked set of geo targets down to the 1 mile radius that agencies can directly import into their ads platforms.

Ready to Unlock
Your Data's Potential?

Tell us about your challenge. We'll help you determine whether probabilistic AI is the right fit.

Location San Francisco, CA
Email info@persono.ai
Phone +1 (628) 292-6365